Natural
Powered.

Fuel your adventures outside with a natural fiber so advanced, humans can’t even begin to replicate it.

Shop Men's

Merino 250 Base Layers

SHOP BASE LAYERS
Better Socks Naturally

Better Socks. Naturally

SHOP SOCKS LEARN MORE

Merino Wool Underwear

SHOP UNDERWEAR
Accessories

Accessories

SHOP ACCESSORIES
Recycled Wool Fleeces

Recycled Wool Fleeces

SHOP FLEECES LEARN MORE
The Gold Standard
of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.

Learn more


MEN'S SOCKS

We have a wide selection of wool socks for men, from bold patterns to tried-and-true basics. They come in a variety of weights and lengths, from men’s no show socks to boot socks. Best of all, Merino wool socks help keep odors at a minimum, thanks to wool’s natural moisture-wicking properties. No one will mind if you kick off your shoes and put your feet up.

SHOP MEN’S SOCKS


MEN'S UNDERWEAR

Wool underwear? You bet, and once you try it, we think you’ll never want to go back. Men’s wool underwear has come a long way. No longer is wool reserved just for long underwear; now you can get the benefits of this natural fiber in everyday briefs and boxer briefs. Breathable Merino underwear is ideal for wearing to the gym, on the trail, or anywhere you day takes you.

SHOP MEN’S UNDERWEAR