Do what feels natural

Do what
feels
natural.

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Merino 250 Base Layer

Merino Wool Base Layers

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Better Socks Naturally

Better Socks. Naturally

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Men's Underwear

Merino Wool Underwear

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Accessories

Accessories

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Go Far. Feel Good.™ Guarantee

Go Far. Feel Good.™ Guarantee

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Sock Finder

Find your hike.

#HikeHowYouLike

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Versatile by nature.

Introducing
our all-new
hike collection

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Introducing
our all-new
hike collection

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The Gold Standard
of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.

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MEN'S SOCKS

We have a wide selection of wool socks for men, from bold patterns to tried-and-true basics. They come in a variety of weights and lengths, from men’s no show socks to boot socks. Best of all, Merino wool socks help keep odors at a minimum, thanks to wool’s natural moisture-wicking properties. No one will mind if you kick off your shoes and put your feet up.

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MEN'S UNDERWEAR

Wool underwear? You bet, and once you try it, we think you’ll never want to go back. Men’s wool underwear has come a long way. No longer is wool reserved just for long underwear; now you can get the benefits of this natural fiber in everyday briefs and boxer briefs. Breathable Merino underwear is ideal for wearing to the gym, on the trail, or anywhere you day takes you.

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