Products & Fabric
Technologies
We design with purpose
Our purpose is to create comfort, confidence, and community for life lived outside.
So we design our products to enable your every step, send, and summit. Ever since we discovered what Merino could do, we’ve been developing gear with new fabric technologies and design techniques made to help people go farther and feel better in the outdoors.

These three pillars also drive our new technologies.
Each technology was created out of a desire to enhance comfort during outdoor activities. When we see a need for something to increase durability, fit, and comfort, we create it. Our technologies are born from experience, expertise, and creativity.
Indestructawool™
This patent-pending technology is the foundation of our performance socks. We spent over two years in the lab, creating a new way to knit socks because we wanted to increase their comfort, fit, and durability. And we didn’t stop until we knew we got it right.
Indestructawool™ technology may very well make our socks the most durable on the market. We tested them, and they radically outperformed anything we had made before.
Inside-Out Design
We design from the inside out. That means our products are meticulously finished to provide superior comfort no matter the activity. Our midlayers are lined with high-quality Merino, our base layers use flatlock seams that are strategically placed to minimize chafing and discomforts, and some socks are specifically designed to enhance footwear like technical ski boots and approach shoes. We think about how the garment feels when you put it on.
Why we do it.
Every thread, every knit, every stitch is meticulously placed and designed to make sure you can focus on adventure after adventure without worrying about your feet, shoulders, or otherwise. We want to share the outdoors with others, and we believe that we can do that by making gear designed to get you out there.
The Smartwool Promise
And everything we make is backed by our 100% Satisfaction Guarantee. Because we know that while we’ve done everything we can to ensure the quality of our socks and apparel, the outdoors can be unpredictable. Learn more about the Smartwool Promise.