HOliday 2020

This holiday season, the little things are bigger than ever. And comfort has never been so important. Show your loved ones how much you cherish them with a Merino wool gift that warms more than just their heart. That’s enough to make this holiday the best one yet.

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Cozy is an Understatement

Enjoy that warm and fuzzy feeling all holiday season with our Merino wool beanies, gloves, scarves, and other accessories.

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Better Gear is the Best Gift

The best present? A better performance. Treat your loved ones to our 100% Merino wool base layers that will help them stay warm and go farther.

Women's Merino 250 Men's Merino 250

Festive Favorites

Your favorite holiday collab is back. We’ve combined Tokyo-based brand CHUP’s unique patterns with our unmatched comfort to bring you a festive collection of cozy Merino wool socks and apparel.

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Trio Sock Boxes

Get it. Gift it. Done.

Our Trio Sock Boxes mean three times the socks, style, and soft Merino wool. Pre-packaged and ready to be wrapped, gifting has never been easier for you and more comfortable for them.


We make Merino wool socks and apparel to fuel adventures outside.
Because we want to help you go far and feel good.

Smartwool Favorites
Merino 250 Base Layers

Merino 250 Base Layers

Men's Women's
PhD Ski Socks

PhD® Run Socks

Men's Women's
PhD Snowboard Socks

PhD® Snowboard Socks

Men's Women's
Recycled Fleece

Recycled Fleece

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What's New
Intraknit Base Layers


Fall Sweaters

Winter sweater

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The Gold Standard
of Merino Wool

Our ZQ-Certified Merino wool is responsibly sourced with the highest standards of animal welfare, social responsibility, and fiber quality in mind.

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