Cart
Language
Toggle Nav
Language
Search

FREE SHIPPING on orders $49.99+

More Pride outside.

Celebrate a more inclusive outdoors with our new 2023 Pride Collection.

Shop the collection

More Pride outside.

Celebrate a more inclusive outdoors with our new 2023 Pride Collection.

Shop the collection
Smartwool Favorites
a man and woman running wearing Smartwool gear

Run

Men's Women's
a man and woman hiking wearing Smartwool gear

Hike

Men's Women's
a man and woman mountain biking wearing Smartwool gear

Bike

Men's Women's
Everyday Socks

Everyday Socks

Men's Women's

We make quality Merino wool socks and apparel to equip all of your outdoor adventures. All backed by our go far. feel good.™ guarantee.

 * Free Shipping on Orders $49.99+
What's New
Man putting on Smartwool socks

All-new
activewear.

SHOP the collection
Unisex collection

Hike socks

SHOP HIKE SOCKS
Plus size collection

Run socks

SHOP RUN socks
Best Sellers

Introducing ZQRX

We’re working with ZQRX wool growers to bring the most responsible and renewable Merino to you. Using a Regenerative Index platform, growers are improving and measuring how much they give back to the environment during their farming practices.

Learn More
The Second Cut Project

The Second Cut™ Project

Old socks don't need to get thrown away anymore. We're giving each and every sock a second chance at life beyond the landfils. Send us your socks and we'll get started giving them another opportunity to be something great.

Learn More
Plant base

Plant-Based Dyes

We’re switching to eco-conscious plant-based dyes in select colors of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.

Shop
POW Photo by Jason Houston & John Mesner

POW CANADA

We support Protect Our Winters – Canada to help mobilize the outdoor sports community to lead the charge toward positive climate action. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. See how POW leads passionate outdoor people to protect the places and lifestyles they love from climate change.

Learn more