You Buy.
We Donate.

Why giving back is important to us.

Wild places inspire us, offer us a place to play, and bring our communities together. We believe in doing everything we can to sustain and share these places to ensure everyone has the opportunity to experience the joys of the outdoors. This month we’re donating a portion of our sock sales online to one of our advocacy partners to help enable them to promote inclusivity and preserve the places we love.

How can you participate?

You can purchase socks
on Smartwool.ca.

Each day from October 19th through October 25th, we're donating $1 for every pair of socks sold online (up to $3,000 per day) to Nature United—allowing you to support this advocacy partner by making your purchase on any day during Socktober week. This helps spread awareness of Nature United’s efforts when it comes to climate change, creating environmentally positive policy, and equality in the outdoors.

Learn more about Nature United here.

Shop Women's Socks Shop Men's Socks
Wild places are priceless.

Together, we can help keep them that way and share them with everyone. We are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while providing accessibility and equity to all communities.

Learn More

Conserving the lands and waters on which all life depends.

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*Spend $49 or more on Smartwool.ca and receive one pair of Holiday Ugly Sweater Socks, a $32 value. Offer valid from Nov 24, 2022 until supplies last.
Can not be combined with other promotions.