What's New
2 women hanging out in Smartwool gear

It's (base) layering season y'all

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Close up picture of person wearing socks

Defeat cold feet in smartwool socks

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Introducing ZQRX

We’re working with ZQRX wool growers to bring the most responsible and renewable Merino to you. Using a Regenerative Index platform, growers are improving and measuring how much they give back to the environment during their farming practices.

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Smartwool Whistler Store

Whistler Store

The new Whistler store is reflective of our commitment of meeting our customer where they are and what better place than at the heart of one of the world’s most iconic resorts! With the Whistler store, our goal was to elevate local mountain culture while showcasing the brand’s focus on community, sustainability, and inclusivity in the outdoors. Come visit !

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Plant base

Plant-Based Dyes

We’re switching to eco-conscious plant-based dyes in select colors of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.

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POW Photo by Jason Houston & John Mesner

POW CANADA

We support Protect Our Winters – Canada to help mobilize the outdoor sports community to lead the charge toward positive climate action. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. See how POW leads passionate outdoor people to protect the places and lifestyles they love from climate change.

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