What's New

Introducing ZQRX

We’re working with ZQRX wool growers to bring the most responsible and renewable Merino to you. Using a Regenerative Index platform, growers are improving and measuring how much they give back to the environment during their farming practices.

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The Second Cut Project

The Second Cut™ Project

Old socks don't need to get thrown away anymore. We're giving each and every sock a second chance at life beyond the landfils. Send us your socks and we'll get started giving them another opportunity to be something great.

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Plant base

Plant-Based Dyes

We’re switching to eco-conscious plant-based dyes in select colors of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.

POW Photo by Jason Houston & John Mesner


We support Protect Our Winters – Canada to help mobilize the outdoor sports community to lead the charge toward positive climate action. They are a community of athletes, scientists, creatives, and business leaders advancing non-partisan policies that protect our world today and for future generations. See how POW leads passionate outdoor people to protect the places and lifestyles they love from climate change.

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