There’s a reason why inclusivity is one of our core values.
We believe a life lived outside should be for anyone who has the desire to get out there. With the help of the LGBTQ+ community, we created a Pride collection that shows support for a more diverse and inclusive outdoors year-round.
A collection for the community.
Now available at Smartwool.ca and select retailers.
Learn more about our partners in Pride and how we’re working together to make sure everyone feels welcome outside.
We’re proud to partner with the Pride & Remembrance Association to support their mission of creating an inclusive, diverse, and welcoming environment for 2SLGBTQ+ members and providing health, wellness, and cultural support to their community. In honor of our partnership, we’re supporting the community located right in Smartwool Canada’s backyard.
We’re proud to be returning as the presenting sponsor for The Denver Pride 5K for the third consecutive year. The Pride 5K is a part of the Denver PrideFest hosted by the Center on Colfax to raise funds in support of essential programs and services to Colorado’s LGBTQ+ community. 100% of the proceeds raised go directly to support members of the community.
The Center on Colfax is a safe and welcoming place for Colorado’s proud, diverse LGBTQ+ community located right in Smartwool’s backyard. Members of the community and center were involved in our design process for our 2022 and 2023 Pride collections.
We proudly partner with The Venture Out Project, an organization that leads wilderness and outdoor adventure trips for LGBTQ+ individuals of all ages. In addition to their trips, TVOP leads workshops and provides education for allies and LGBTQ+ folks alike so we can all feel safe and welcome in the outdoors.